At present, more than 81% of Americans own a smartphone, according to a recent Pew Research Center study. Due to the fashion and apparel market becoming increasingly technology-conscious, it has become paramount for both fashion brands and retailers to adapt the way they market their products while also giving thought to their sales platforms. After the hugely positive response industry players have received after developing online shopping platforms, expanding into mobile application territory was to be expected. Today, numerous top fashion brands and providers boast nifty apparel mobile apps that make it easier than ever before for users to find the best fashion pieces at the best prices.
ASOS leads the way
Shopping for trendy, affordable items while on the go has never been easier. The ASOS mobile app is considered the top of its kind, and features items from more than 850 renowned brands. The app’s search functionality allows users to find what they are looking for according to brand, type, size and color, and would-be clients can simply browse through the latest fashion trends.
Checkout is super-fast, and a new credit card can be added within seconds thanks to a camera card scanner. The app sends out push notifications alerting customers of the start (and end) of sales. It also allows for the placement of an order from a total of 242 countries worldwide, making it the perfect fashion companion regardless of wherever you find yourself in the world.
Zara extends its reach
As of 2019, there are officially 2,250 Zara stores worldwide. The brand also sports a website and online store that typically features high on search engine rankings. The Zara app, like the website, is well-designed, stylish and functional, and features all the necessary information to make a successful listing, such as store locations and contact details.
The app features a complete catalog of all Zara’s collections, and allows customers to make purchases directly from their mobile device. It furthermore also makes it possible to reserve items in one of Zara’s brick-and-mortar stores across the world.
Finery is fabolous
Shopaholics that are fans of Japanese organizing consultant Marie Kondo will love the Finery application, the brainchild of former journalist Whitney Casey and model-turned-actress Brooklyn Decker. This mobile app helps customers to virtually manage their wardrobes while also functioning as a personal stylist.
The Finery app collects receipts from recent online fashion purchases, and will also make suggestions for purchases. Finery is available for free on iOS, and promises to be the only virtual personal stylist anyone will ever need.
Gilt encourages guilt-free Shopping
The user-friendly Gilt app has been developed to enable customers to shop for an ever-changing variety of clothing and home accessories. Designer brands are often up for grabs at up to 70% off the retail price, which is precisely why the Gilt app is so successful.
New sales with the most up-to-date inventories are featured on a daily basis, and real-time reminders are sent out to keep everyone informed of sales that are about to start. The app has received a 4.8 (out of 5) rating on the App Store, and it is available free of charge to iPhone users.
LIKEtoKNOW.it combines Instagram with Online Shopping
As soon as a user has downloaded the LIKEtoKNOW.it app they can start discovering millions of items styled by, on or for bloggers, celebrities and influencers who form part of the community. Once they have found a look that they would like to recreate, the app allows them to shop for the various items needed to complete that look.
Apart from searching through thousands of shoppable results, app users can also screenshot various LIKEtoKNOW.it-enabled pictures on social media and obtain instant details about the look in the app. Users can also share their personalized collections with friends to enable them to both appreciate and buy the fashion items they like best.
The fashion industry has come a very long way since brick-and-mortar stores were the only sales points for both clothing and accessories. The specialized development of fashion mobile apps makes it easier than ever before for customers to shop online from their mobile devices.
Whether you are an established fashion brand with a number of brick-and-mortar stores around the world, or an online apparel business with a great customer-base, having a mobile app will take it to the next level. Present your clothing and related offerings in front of the shopaholics on the move with a trendy fashion application. Connect with Techliance to get help from ideation to design and development of the apparel mobile apps in quick turnaround time.