Microsoft owned search engine Bing rebrands as Microsoft Bing on October 5, 2020.

This move aims to improve the visibility of the web search engine to internet users.

Brand renaming also targets to better align the Bing search engine with its corporate maker, i.e., Microsoft corporation.

IT firms providing SEO services and developing search optimized websites have major focus on Bing in 2020.

Bing rebrands as Microsoft Bing - Aims more Visibility among Search Engines
Bing rebrands as Microsoft Bing – Aims more Visibility among Search Engines

Microsoft announces Bing rebrands as Microsoft Bing

A post by Microsoft officially announced that Bing has rebranded to Microsoft Bing, on the Bing blog.

“That’s why starting today, you will see a shift in product to Microsoft Bing, which reflects the continued integration of our search experiences across the Microsoft family.”

Bing Blog

It is likely that Microsoft hopes adding parent moniker to Bing will make this brand strong as the corporate giant.

Bing homepage after Rebranding to Microsoft Bing
Bing homepage after Rebranding to Microsoft Bing

Microsoft changes Logo of Bing

The search engine gets a logo makeover, as Bing rebrands as Microsoft Bing.

New color scheme also accompanies the move.

Microsoft updates main logo on the Bing homepage to reflect the Microsoft Bing rebranding.

Previous blocky logo of Bing is also replaced with new blue curvy logo.

Favicon on Bing.com homepage has new Bing logo.

Redesigned logo appears on YouTube profile of Bing as well.

YouTube Profile of Bing after Rebranding to Microsoft Bing
YouTube Profile of Bing after Rebranding to Microsoft Bing

Moreover, Instagram profile of Bing also carries new logo.

Instagram Profile of Bing after Rebranding to Microsoft Bing
Instagram Profile of Bing after Rebranding to Microsoft Bing

Microsoft expands Give with Bing program

With the rebranding and logo change, Microsoft has also expanded Give with Bing initiative.

This is an extension of Microsoft Rewards program, that was also known as Bing Rewards formerly.

The giveaway is currently available in the United States, Canada, United Kingdom, Australia, Italy, France, Germany, and Spain.

Give with Bing: Join Page and Donation Dashboard
Give with Bing: Join Page and Donation Dashboard

Music artist Janelle MonĂ¡e has formed Wondalunch to aid the Social Justice Learning Institute (SJLI).

American footballer Jamal Adams who represents NFL’s Seattle Seahawks, is helping the Why Not You Foundation of teammate Russell Wilson.

Which Microsoft Products are Powered by Bing?

Take note that Bing powers many products of Microsoft.

Following are some of these Bing powered Microsoft products.

  • Windows Devices (Taskbar searches in 1+ billion Windows PCs)
  • Microsoft 365 (Work search)
  • Cortana (Voice search, Question answering)
  • Microsoft Digital Store (Item searches)
  • Skype (Message/people/groups search)
  • Microsoft Edge (InPrivate search)
  • Xbox (Game search)
  • Microsoft Outlook (Email/document search)
  • Windows Apps (In app searches)
  • Microsoft Flight Simulator (Immersive gaming)
Bing powers many Microsoft products
Bing powers many Microsoft products

Timeline of Bing

Microsoft had released Bing on June 3, 2009.

It offers search services like web search, image search, news search, video search, map search, voice search, and local search.

Bing’s roots stem from previous Microsoft search engines like MSN Search and Windows Live Search (later renamed as Live Search).

Microsoft and Yahoo! announced 10-year deal on 29th July 2009 to use Bing for powering Yahoo! search results.

Bing rebrands as Microsoft Bing on 5th October 2020 for alignment with other corporate services of Microsoft.

Global Search Engine Market Share

By September 2020, Bing is runner-up in universal search engine market with 2.83% share.

Google remains the clear leader in worldwide search engine war with 92.26% share.

Yahoo! Search which is powered mostly by Bing, accounts for 1.59% share in international searches.

Baidu, DuckDuckGo and Yandex are other players in search engines popular around the world.