You are in the later stages of your API’s development. Or you are getting ready to release the final product. Congratulations! You have done the momentous work of building an API product or service that people will find helpful. So, now is the time to move to the next step. You need to build awareness around your API. As, you will market your API, you will get outside developers interested in using it through 2020.
But in an industry as competitive as that of APIs, this is always easier said than done.
The brisk evolution of the API (application programming interface) world means that new API products come out almost every day.
Nowadays, every API development company actively tries to best their competition fair and square.
Everyone hopes that their API will garner a bigger following than their rivals’ user-base.
This puts you in the difficult position of finding a way for your API to stand out among so many others.
What are the best ways to get your product out there?
How do you convince the developers and businesses in your target market to adopt your API?
What will make your API worth buying or switching to?
Because, switching API providers often comes at a steep cost.
7 Ways to Market your API during 2020
A great API product needs an equally powerful marketing strategy to get it off the ground.
Here are some helpful tips to market your API in 2020.
- Bring attention to Tools used to build API
- Keep organized, appealing, and easy-to-use API Documentation
- List your API in Directories
- Produce helpful Web Content about API
- Reach out to Followers on Q&A Websites
- Make announcements about API on important Dates
- Attend future API-related Events
Let’s explore these steps to market your API for availing best results.
Bring attention to Tools used to build API
One characteristic that you can emphasize about your API is its thoughtful design using a quality tool-set.
This isn’t a new marketing tactic, as we already see it in action, for everything from food to sporting goods.
When people know that a product was created using up-to-date technologies, they believe it to be both functional and consistent.
The same thing is relevant when it comes to APIs.
If you’ve used an API design toolset like Stoplight, make sure to communicate that to your developers.
Many are already aware of the brand name and associate it with highly visual, interactive, and intuitive design work.
When people already trust the technology that you’ve used to build the product, that’s one foot in the door.
Keep organized, appealing, and easy-to-use API Documentation
Speaking of 2020, API docs doesn’t have to serve the singular purpose of a user manual for the product.
In fact, you can use the API documentation as a marketing approach in itself nowadays.
Creative and well-written docs give your audience a full idea of how your API works, like a promotional video.
Better yet, you can opt to use interactive documentation.
Therefore, you can include sample code that other API developers can tinker with themselves.
This show potential users that the API is well-planned and well-executed.
Moreover, they can perceive that for themselves through the API documentation.
List your API in Directories
In the olden days, companies would list their services in physical yellow pages for would-be customers to browse.
This strategy still works today, though e-yellow pages and online directories have replaced printed phone books.
Here, developers browse through listings for the type of service they’re looking for.
It is a good idea to get listed in the major API directories.
Likewise, join as any small directories that apply to your API’s niche.
Just like with a phone book listing, leave important information about your API on the directory.
Submit your API in relevant categories and attach helpful keywords to it.
That way, when a developer comes by and searches through these, they’ll arrive at a listing for your product.
Produce helpful Web Content about API
API-related web content enjoys a wide following among developers.
API programmers always look for content on how to use APIs, make API-related decisions, and improve on their design work.
This, of course, is on top of their search for the next great API.
It makes sense to reach out to such passionate developers and make web content about your API discover-able to them.
Your content marketing and SEO strategy for your API shouldn’t stop at landing pages.
You can partner with technical writers and multimedia content developers for tutorials, webinars, case studies, blog articles, and even eBooks.
This way you can introduce your market to the product, as well as tackle adjunct issues on API best practices.
With these, you can reach out to an audience of experienced developers, as well as other stakeholders who are new to the world of APIs.
Reach out to Followers on Q&A Websites
You can market your API to a general following on social media sites, like Facebook or Twitter.
But you must target to reach out to a more niche audience all over 2020.
You can foster lots of organic interest in your API, by volunteering it as a solution to someone in need.
Just make sure not to go overboard on your marketing spiel for the product.
In the same way, don’t shill the API in threads where it isn’t that useful.
Make announcements about API on important Dates
Don’t forget the value of mailing list in announcing a product launch, version update, or other milestone for your API.
Similarly, you can use a public tech listing website like Product Hunt to count down to your API’s release.
If you have any connections to thought leaders in the API industry, you can also reach out to them.
They can give shout-out to you and create interest for your API within their following as the launch date nears.
Attend future API-related Events
Lastly, you can keep interest alive in your product as a brand representative at API conventions, conferences, or hackathons.
Some of such events can happen online, while others can occur in bigger venues in future.
At events like these, you can entertain anyone’s questions about your upcoming API.
Also, you can also get a feel of what the reception of your API is likely, given current industry trends.
And ultimately, it’s in these events that you can build a network of potential partners or adopters.
Use the above suggestions to craft an inclusive and thorough promotional plan to market your API.
Hats off on your upcoming product launch, and here’s to hoping that your API takes off in 2020.
If you are just setting off on your API making journey, then join hands with Techliance now.
With a competent team of API developers, we are a perfect fit for your next API endeavor.
Come have a brainstorming session with us, and get going right away.