In today’s stringent market with entire emphasis on consumer experience, companies are finding new ways to make sure that the users stay interested in their products and services. As a result, companies are not even thinking twice about developing web and mobile apps to stay in the competition. However, a lot of startup and small sized companies, face a tight rope as they try to balance their budget into marketing and finding economical ways for expanding their business. So, mobile app vs web app comparison remains a main question for startup owners and entrepreneurs.
Although web development remains a central point for companies, but they want to ensure that they either go for a mobile or a web app as per the choice preferred by their user segment. Let’s try to explore both aspects of mobile app vs web app, and see which one is more suitable for you in the decade of 2020.
Web Application and its Usefulness
So, imagine a website but a powerful program that lets you do multiple things instead of be a static or a standalone page with content or graphics only. A web app in essence is an internet-enabled application through which you can perform a specific set of features.
Some common examples of web apps include Facebook, Twitter, Instagram, and any email application that can be opened through a web browser etc.
Why Web Apps are Popular?
Nowadays, prospect customers need to be converted into users and then eventually ensure that they become regular fixtures in the business. The first part of this problem can be resolved through going through the excursion of web application development that will enable you to develop a web app for your target audience.
The main reasons of the popularity of web apps in 2020 are given below.
- First Point of Contact
- Introducing the Company or Brand
- Full-on Features Websites
Let’s dive into the details of these aspects which have made web apps famous nowadays.
First Point of Contact
Thanks to security, viruses and identity thefts as potential risks, users are not really attuned to go for downloading a mobile app on their smartphones straightaway. This is a genuine concern for newbie businesses who are really not well known to their audiences. So, getting users to download their app is rather too much of an ask – something many users would not even opt for.
Introducing the Company
That’s where the web apps come in handy – as they allow users to interact with the company’s business, products and services while being just a touch way. These web apps can be easily accessed through a mobile phone even so it makes interaction a relatively easier process.
Full-on Features Websites
Some companies even allow very comprehensive, seamless and easy to follow purchasing experience through the web apps. This makes the users feel secure and be able to try out end-to-end experience of the company’s business. If the sale is successful, user information can be captured through an SSO feature so that they don’t even need to additionally add their data on the web app.
This makes the user happy and more likely to try out the web app again meaning more business for the company. So, the web apps can be expanded to encompass many horizons such as introducing the user to the company’s product base, showcasing the catalog, providing deal of the day through push notifications, allowing users to subscribe to newsletters and even allowing purchase of products. The possibilities are extensive, depending on the scope and direction taken up by the company.
Mobile App Development for Go Getters
A mobile app is a software that is run on your mobile phone, or tablet or watch which allows you performing a certain function or a set of functions. This is a software that you need to download and then install on your phone either through an Apple or Google app store.
Why Mobile Apps are in Demand?
Mobile apps can either be for native (iOS and Android) or hybrid platforms. The first category implies that the software can be used for either iOS and Android platforms. Mobile apps are powerful, giving users a full drive and command to freely perform operations as per their requirements.
The following are the major reasons behind the high demand of the mobile apps, and in essence, mobile app development in 2020.
- Endless Possibilities
- Everything under the Sun and Beyond
- Making Money
Let’s explore the prime motives behind the rise of mobile apps briefly now.
There are immense categories for mobile applications including games, social media, dating, restaurants, tourism, food ordering, shopping etc. You name the use case and that mobile app is most likely to be already developed and launched by a business.
The beauty behind mobile apps is that it is not something that only businesses intend to develop. Obviously, businesses with their products and services are a lot likely to develop a mobile app.
Everything under the Sun and Beyond
However, mobile app development is not just restricted to businesses but to anyone who has a viable mobile app idea. That’s why you see so many popular apps that just started off on a premise of an idea and then eventually it expanded out to be something bigger that took over the entire world by storm.
For example, consider TikTok. The idea was to entertain bored people but it brought everyone to share their videos and mash up on already said dialogues while acting out in the way they feel comfortable.
Then another example is of games which are the most downloadable form of mobile apps till date. These games are a quick way of killing time, going into a make-believe virtual world where you connect with other similar persons like you. Mobile games offer you means to collaborate and have immense fun that cannot be explained in words.
Making Money – The Endgame
How does such apps make money? The answer lies in advertisement. The more successful you are, the higher your chances are to engage better sponsors for your mobile app. They will not only pay you if a user clicks on their banner and purchases but also even pay you for just having their banner on your app in the first place.
So, doing it right can help you get a lot of revenue for your business. It comes alongside the power of engaging a huge user segment that follows your app for their entertainment and knowledge.
Mobile App vs Web App – And the Winner is
When it comes to mobile or web apps, there are no way to take a definite side but to let both have them share the spotlight. As already explained in the post, web apps are your go-to card for raising awareness about your business, capturing audience and allowing them to know you better.
A mobile app is for higher user engagement and generating revenue. Web apps usually cost a lot less in contrast to mobile apps, but have little downgraded features to some extent. But both mobile app and web app have their equal advantages that cannot be overlooked or undermined.
So, to decide in the showdown of native apps vs web apps, it is important to look into your requirements, budget, turnaround time and existing market standing before you make the decision between the two.
Now you must be aware from this mobile app vs web app face-off that both mobile applications and web applications have their advantages. Chances are that you may not be hampered by the financial constraints. Therefore, it is better to opt for both mobile apps and web apps. Going for both provides more mediums of communications to the users of your business.
You are one step away from getting your mobile app or web app developed. Contact Techliance to start the mobile first journey now.