Web designers are in a fix to find the formula for a perfect web design. With clients getting more demanding in their requirements, some designers may struggle to deliver the designs. The urgency of delivering top-notch work within the timelines also adds up to the level of stress which is further accelerated because of the unnecessary time in doing revisions for finding a design that actually works with the customer’s image. The only thing to remember is that there is no perfect design but instead there is a notion that a design can have perfect potential for the client. As you go ahead on your quest for a perfect web design, it is essential to know about some of the common trends in designing this year:
Minimalism or not?
Lately, there is a lot of discussion about whether or not designers should opt for minimalism in their designs. The concept of minimalism hints at reducing a design to its most essential elements which makes it a difficult task to master by designers.
Admit it or not, we all have been there up in some dark nook or alley where we took the liberty of adding uncalled for graphics, layout or content in the design. Guilty as charged, adding such redundant elements only make the design look cluttered. Because of this reason, it is better to adopt a certain level of minimalism in your web designing approach. 2013 is the year for embracing minimalism as many web designers are only keeping a bare minimum of elements in their designs. The philosophy to remember in your web design is that “less is more”.
Simplicity is the best policy
Sometimes a website can look appealing with little or no color and straight forward typography. Similarly, vintage typography is considered a modern trend in which designers are playing up vintage type with colors from the black and white palettes or a handful of muted colors. Remembering that simple is beautiful can be a helpful tip as you implement minimalism in your web design.
Many web designers sit baffled and wonder how to apply minimalism in their designs. One common way of this problem is to subtract the elements until the design stops working the way it should. It is only after reaching that point when you will realize that the design has been reduced to a bare essential. Don’t forget to include both usability and technical functionality in breaking down the design. A lot of web designers forget to consider usability in their subtractions which ultimately brings out issues pertaining to the user-friendliness of the design.
Be Bold in Colors
Examining some of the trends in web designing for 2013, you will notice that there is a common usage of super bright and vibrant color palettes. Web designers are not restricting themselves to using only a few selected colors but even extending the selection upward to at least five colors. Apart from keeping the design look vibrant, gradients are also making a comeback as you see gradient colors being extensively used in backgrounds, buttons, icons and a variety of other elements.
One of the minimalistic approaches for your website design is to employ the usage of website cards or tiles. Using a vibrant color with a grey or light background, you can design a simple responsive project that is ideal for arranging and stacking content of varying sizes.
Flat Buttons and Icons
There is an increasing trend of adding ribbons, buttons and icons on the website to catch the attention of the visitors. While designing icons for a website, many designers are nowadays opting for flat icons or buttons. Sometimes, the designers may even want to mix up the flat elements with lesser flat elements to balance the overall site design.
Another contemporary trend to have re-surfaced is the circle which is evident in the kind of buttons that are designed lately as these buttons look more like circles, knobs or dials.
Showcase your Portfolio in Style
To display images in a form of a portfolio, many designers are opting for a slider. Some even go far out in displaying videos in sliders too. Many of the sliders work on an auto scroll that can be stopped or paused by the user. Thus, a slider is a convenient way for showcasing your work that also allows you to maintain visual dominance.
In conclusion, it can be safely termed that no web design is perfect. It is however, a designer’s own prerogative to carve out a perfect design for a client and make sure that the design lives up to the customer’s brand image and requirements. The modern discipline of minimalism stresses in keeping only elements in the design that fall within the technical and usability considerations. By giving yourself the artistic freedom of employing some of the modern and latest trends in web design 2013, you should be able to design a website that is in semblance to the client’s online image and credibility.
“Images courtesy of Feelart and KROMKRATHOG / FreeDigitalPhotos.net”.