Let’s face it, websites are the new face of the company. Without a good web design for your website, you can kiss goodbye to your chances of getting users, interaction, sales, revisits, branding and loyalty.
At the present time, any business without a website is old-school, and that too in a bad way.
Every brand wants recognition, acknowledgement and likes to remain a permanent fixture for its customers.
Nowadays, the majority of people around the world are internet savvy.
They like to surf the web for information, shopping, and doing business.
Therefore, a solid website is necessary for success of business in the decade of 2020 and future times.
If a company opts for a strong digital representation of its business, then it can achieve this target by using streamlined website design and development approach.
Why is Web Design so important?
In essence, web design is all about the website’s theme, colors, fonts, images, flows, aesthetics and overall experience given to the users.
The powerful web presence can uplift its image in front of the customers.
It is very important for the company to be represented in a way that allows them to easily interact with users.
This online representation helps a business in showcasing its products and connect with the audience.
It provides an open channel for keeping users associated with the brand.
For instance, any element amiss from the picture, can cross out on making a profit, and affects turnover.
Thus, it undermines ultimate goal of the business, i.e. to generate revenue.
As a result, you can lose out on a crucial aspect that matters to your customers, leading to bad experience.
Web Design and related Website Stats for 2020
The following are some interesting statistics about websites.
- 94% of first impressions relate to your site’s website design
- 75% of website credibility comes from design
- 74% of users are more likely to return to mobile-friendly websites
- 73% of companies invest in design to help their brand stand out from competitors
- 66% of people prefer to look at a beautifully designed website if given 15 minutes to consume content
- Slow-loading websites lead to a $2.6 billion revenue loss each year
- Users spend 88% more time on pages with videos
- 34% of consumers are more likely to make an unplanned purchase after receiving personalized content
- 83% of people expect a website to load in 3 seconds or less
Getting expert help
The web design matters, and so does the user experience, and it is true for all industry verticals, including eCommerce.
So that’s why it is crucial to allow a professional web designer to help you design your website.
Firstly, a competent website designer will generally start off from taking your requirements and then creating wire-frames.
These wire-frames help in giving a visual picture of what you need.
On the basis of that, the designer then moves ahead to creating a prototype.
The task is done by adding in colors, fonts, images, buttons, placement of buttons/icons/images, putting content and creating end-to-end scenario flows, for all your major business processes.
This is a prelude to how your website will look like, so it is important for you to give a go-ahead to the prototype.
Moreover, you also need to make sure that the website design is responsive.
So that you are able to cater to users viewing the website from any kind of tablet, mobile or desktop device.
Once this is done, then the website project endeavor will move ahead to the web programming phase.
Considerations for good Web Design
These aspects play role in effective website design.
- Designing the website in context to customer-base
- Allowing single sign-on for users (facilitating social login, so they do not have to create a separate account for signing in)
- Showcasing the products in a way that’s easy for consumers to browse through
- Keeping the design layout, fonts and colors go together
- Making online payment easy (So that the clients can buy products comfortably from the website)
Learning from Analytics
One of the biggest mistakes made by businesses is to not pay heed to website analytics.
In case, bounce rate of website is high – then it should be a warning sign.
If you notice that users exit your website at checkout page, then that’s probably because it is too complicated.
In addition, if the website takes too long to load, then users are likely to lose interest, and therefore may go to competitors.
Pay heed to what message these signals can convey, so that you can fix the problems timely.
Do not think that you are trying too hard, but things not really working mysteriously, so no action is required.
You can hire best Web Design agencies like Techliance to be sure that your website will have what it takes to stand out from the crowd.
Blunders in Web Design
The following are big red alerts in website design for new websites, that can stop them from attracting users to purchase from them.
- Web design being too bland
- Too many input fields on the form (Therefore forcing the user to exit from the website)
- Font not that readable
- Contrast too unappealing for users
- Too much video that makes streaming impossible
Web designing is an art based on principles of science that cannot be denied and ignored.
There are so many ways of creating a website, but it is important to understand that not everything may work for you.
Your business domain itself is a huge factor on the type of website you should get designed for your company.
Another factor to definitely remember is your competition.
Take a look at what your competitors are up to, so you can incorporate similar flows, and other components on your website.
Remember to give consideration to analytics and thoughtfully listen to what your web designer tells you.
After-all, you hired a website designed and installed the analytics software for a reason.
If you can’t really agree with them, then you wasted your money in getting expert advice, that had no relevance.
Are you looking to get a web design for your website that’s flawless, impeccable and appealing?
Let the experts at Techliance help you with best web design, that is suited for your business.
You can take help in complete website project with design, development and quality assurance here.
Web Design FAQs
Web design is the process of creating websites.
It encompasses several different aspects, including web-page layout, content production, and graphic design.
The terms web design and web development are often used interchangeably.
Web design is technically a subset of the broader category of web development.
Web design is important because it impacts how your audience perceives your brand.
The impression you make on them can either get them to remain on your web-page and learn about your business, or leave your page and go to a competitor.
A good web design helps you keep your leads on your website.
A website should showcase the company brand, as well as successfully sell or inform its visitors.
When designing your website, there are a few aspects that are more important than the others.
“Good design” includes basics such as white space, color, navigation, positioning, mobile ability, typography, and usability.